- There is usually one main image to catch the attention of the audience.
- The title of the programme and the channel that it is on in bold and the name of the programme is in a bigger front size.
- There is only two or three colours used becasue of the cost.
- The name of the programme has a hook line
Radio Advert
- Extracts from the programme are usually used
- They are produced so that it can be used in different forms of media
- There is a music bed under speech and other parts of the advert
- The title of the programme is mentioned along with the scheduling of the programme
- Well known presenters are used or presenter in the docuentary
- Voiceover askes questions that could be answered in the documentary and uses an enigma code
- The outline of the documentary is established in the voiceover
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