A2 Sarah Harte: How effective is the combination of your main product and ancillary tasks ?

• The same three questions are used on all three products ‘What does Christmas mean to you? Is it all about God, spending time with your family? Or is it all about the gifts?’

This picture shows the print advert we produced and the three questions on the christmas tree

This is a clip of the radio advert we produced which includes the three questions

This is a clip from our documentary which includes the three questions

The scheduling of the programme and adverts also create coherence across the three products as they are scheduled to appeal to the target audience and therefore the radio advert would appear on BBC radio 1 as the target audience is 16 – 24 year old which has the same target age group as the documentary.

The same voice over is used for the documentary and radio advert to create a familiarity and so when the audience watch the documentary they will be able to recognise something from the advert. We used the technique of a 'voice of god' voice over as it follows the codes and conventions of many documentaries.
We have used a tag line in both adverts saying 'the truth behind the modern Christmas' which also combines the three products. This helps the audeince see that the adverts are for the same product and are threrfore more likly to watch the product if they hear about it more.
We have also used some of the same music in the documentary as in the radio advert such as the 'money money money' clip and the instrumental sound under the voice over in the radio and the beginning of the documentary. Which helps the audience identify that the advert they saw is for the documentary that they are watching.

The print advert and radio advert were produced to advertise the documentary.

The radio advert would mostly be played on BBC radio 1 as that station has the same target audeince as the documentary .

The print advert was produced landscape so it could therefore be published in newspapers, such as the first image below advertising the shop 'Magnet' and also on a billboards such as the billboard below advertising the programme 'Lost'.