What have you learnt from your audience feedback ?

For our audience feedback we asked a number of people the following quesitions:

Would you want to watch the whole documentary?

Can you tell that the adverts are for the documentary?

Do you think they scheduling for the doc is the right time and channel?

How do you think this documentary compares to a professional doc?

Do you think the voice over used is appropriate?

What do you think are the strengths and weaknesses about the product?

This video shows some of the responses to the questions we asked

From the audience feedback I have collected I have come to the following conclusions:

• That people would want to watch the rest of the documentary which connotes that the first 5 minutes were interesting enough to make people want to watch more.
• There was good coherence created between the print advert, radio advert and documentary with people noticing the same voice over and questions in all three products. This also signifies that the adverts are doing what they are supposed to do in advertising the documentary.
• The documentary is to a good standard as people thought it could be a professional documentary.
• The voice over used is appropriate and helps move the documentary on, this voice over is also clear and understandable.
• The scheduling of the documentary was appropriate for most people as people like watching BBC documentaries and watch television at the time the documentary was scheduled for.
• If we made the documentary again, from the audience feedback, some of the footage could be improved and the cutaways could be more relevant to the interviews and one of the grahics is spelt wrong as we put 'Athesist' and it is spelt 'Atheist'.

Producing this audience feedback has shown me the importance of audience feedback to media organisations and has shown me how much of an impact a test audience can have and how a product can be improved from it.